Ta­ble: Re­cent key broad­cast rights deals

Sportcal - - CONTENTS -

English soc­cer’s Premier League will ben­e­fit from a mas­sive 70-per-cent in­crease in the value of its live rights in the UK from the 2013-14 sea­son on­wards af­ter se­cur­ing a com­bined fee of £3.018 bil­lion from new three-year deals an­nounced in June.

British Sky Broad­cast­ing, the News Cor­po­ra­tion-con­trolled pay-tele­vi­sion broad­caster, re­tained a large share of the live matches, while BT, the tele­coms gi­ant, was awarded live rights to the league for the first time, dis­plac­ing cur­rent rights-holder ESPN, an­other pay-tele­vi­sion op­er­a­tor.

BSkyB won rights to broad­cast 116 of the 154 live games avail­able in each sea­son as it picked up five of the seven pack­ages, while BT se­cured the other two. BSkyB will continue to show prom­i­nent matches on Sun­day af­ter­noons and Mon­day evenings as part of its ex­ten­sive of­fer­ing, which will cost the broad­caster £760 mil­lion a year, or £6.55 mil­lion per game.

BT agreed to pay £246 mil­lion a year for 38 live matches in each sea­son, in­clud­ing high-pro­file Satur­day lunchtime fix­tures, as well as a se­lec­tion of mid­week games, equat­ing to £6.47 mil­lion per game. It plans to launch a new sports chan­nel to carry its matches.

Five pack­ages of 26 matches and two pack­ages of 12 matches were on of­fer in the lat­est rights ten­der. This com­pares with six pack­ages of 23 matches in the pre­vi­ous ten­der, cov­er­ing three sea­sons from 2010-11 to 2012-13, when a to­tal of £1.773 bil­lion was raised.

In ad­di­tion to BSkyB and BT, ESPN, Al Jazeera, the Qatar­based broad­caster, and UK free-to-air broad­cast­ers were thought to have par­tic­i­pated in this year’s auc­tion, which went to a sec­ond round of bid­ding af­ter none of the com­pet­ing me­dia com­pa­nies were suc­cess­ful in the first round.

No sin­gle buyer was al­lowed to ac­quire more than 116 matches in or­der to cre­ate “a more at­trac­tive and com­pelling of­fer­ing for both broad­cast­ers and fans,” the Premier League said.

BSkyB and ESPN presently broad­cast a to­tal of 138 live matches per sea­son, of which ESPN’s share is 23, rights which are cost­ing it £150 mil­lion over three years. The loss of Premier League cov­er­age will be a ma­jor blow to ESPN, which launched its live sports chan­nel in the UK in 2009 on the strength of its ac­qui­si­tion of rights.

The Premier League has gen­er­ated £179.7 mil­lion from a new high­lights rights deal with the BBC, the UK’s pub­lic-ser­vice broad­caster, from 2013-14 to 2015-16, in an agree­ment that rep­re­sents an in­crease in value of just un­der 4 per cent on the cur­rent three-year con­tract.

Source: Sportcal

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