Ta­ble: Re­cent key spon­sor­ship deals

Sportcal - - CONTENTS -

With lit­tle more than two years to go un­til the start of the 2014 Com­mon­wealth Games in the Scot­tish city of Glas­gow, Longines, the Swiss watch man­u­fac­turer, was pre­sented as the first top-level spon­sor of the event. The com­pany will be a tier-one spon­sor of the games and have re­spon­si­bil­ity for tim­ing, scor­ing and re­sults, with the ti­tles of ‘of­fi­cial part­ner’ and ‘of­fi­cial time­keeper’.

Longines, which has had an in­volve­ment at sev­eral Com­mon­wealth Games in the past, be­came the fifth spon­sor of Glas­gow 2014, join­ing four tier-two part­ners in le­gal firm Harper Macleod, fi­nance spe­cial­ists Ernst & Young, re­cruit­ment firm Search and IT com­pany Atos.

Longines, which was formed in 1832, has been in­volved in sport for over 100 years and main­tains strong links with horse rac­ing, in which it spon­sors events such as the Royal As­cot meet­ing in the UK, and in­ter­na­tional com­pe­ti­tions in eques­trian sports, tennis (in­clud­ing the French Open), ski­ing, gym­nas­tics and archery.

Lord Robert Smith, the chair­man of Glas­gow 2014, said: “This is an im­por­tant mile­stone for Glas­gow 2014 and the fact we are shar­ing it with such an ex­cel­lent global brand un­der­lines the world-class propo­si­tion that is Glas­gow 2014. Tim­ing, scor­ing and re­sults is ab­so­lutely crit­i­cal to de­liv­er­ing an out­stand­ing, ath­lete-cen­tred, sport­fo­cused games and we look for­ward to work­ing closely with Longines.”

The Glas­gow 2014 or­gan­is­ers have faced a chal­lenge in try­ing to at­tract spon­sors in a dif­fi­cult eco­nomic cli­mate but forged links with the or­gan­is­ing com­mit­tee for this sum­mer’s Lon­don Olympic Games and are con­fi­dent that some Lon­don 2012 part­ners will also com­mit to the Com­mon­wealth Games.

This has al­ready borne fruit to some ex­tent in the shape of the deal with Atos, one of the TOP spon­sors of the In­ter­na­tional Olympic Com­mit­tee, com­ing on board. Atos will pro­vide the ac­cred­i­ta­tion sys­tem and man­age the reg­is­tra­tion process for the games. It will also pro­vide sys­tems to fa­cil­i­tate the re­cruit­ment and man­age­ment of up to 15,000 vol­un­teers, along with the games in­for­ma­tion sys­tem which will in­stantly re­lay re­sults, ath­lete in­for­ma­tion, com­pe­ti­tion sched­ules, medal tables and sports records to me­dia, of­fi­cials and the Glas­gow 2014 web­site.

Source: Sportcal

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