Spon­sor­ship: News in brief

Sportcal - - CONTENTS -

11 May

In­front Sports and Me­dia, Sport­five, The Sports­man Me­dia Group and UFA Sports, four lead­ing sports mar­ket­ing agen­cies, were among the found­ing mem­bers of a new as­so­ci­a­tion for spon­sor­ship rights-hold­ers in Ger­many. The ‘Vere­ini­gung der Sport­spon­sor­ingAn­bi­eter’ (‘The As­so­ci­a­tion of Sport Spon­sor­ship Providers’), which was launched in Ber­lin, will rep­re­sent the in­ter­ests of leagues, as­so­ci­a­tions, clubs, or­gan­is­ers and agen­cies. In ad­di­tion to the afore­men­tioned agen­cies, the found­ing mem­bers in­clude: the DOSB, the Ger­man Olympics Sports Fed­er­a­tion; Deutsche Sport Mar­ket­ing, the DOSB’s mar­ket­ing sub­sidiary; the DFB, the Ger­man soc­cer fed­er­a­tion; DFL Sports En­ter­prises, the in-house mar­ket­ing arm of the Ger­man pro­fes­sional soc­cer league; and the top-tier bas­ket­ball, hand­ball and ice hockey leagues in Ger­many.

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