Ice Hockey

Sportcal - - MEDIA: NEWS IN BRIEF -

18 June

The DEL, the top-tier ice hockey league in Ger­many, an­nounced me­dia rights agree­ments with the Sports­man Me­dia Group, the Mu­nich-based sports mar­ket­ing agency, and ServusTV, the Aus­tria-based tele­vi­sion net­work owned by Red Bull Me­dia House, the me­dia sub­sidiary com­pany of en­ergy drink brand Red Bull. The Sports­man has ac­quired the world­wide broad­cast rights to the league and has signed up ServusTV as the free-to-air tele­vi­sion part­ner in Ger­many for the forth­com­ing 2012-13 sea­son on­wards. The Sports­man will man­age the multi-plat­form in­ter­na­tional rights for the next four sea­sons, while, the in­ter­net por­tal that is, like the Sports­man, a sub­sidiary of the Sports­man Me­dia Hold­ing, will show live DEL games and high­lights. The DEL’s pre­vi­ous do­mes­tic rights deal was with Sky Deutsch­land, the pay-tele­vi­sion broad­caster.

12 May

In­front Sports and Me­dia, the Switzer­land­based in­ter­na­tional sports agency, was forced to aban­don its live stream­ing of games from the IIHF Ice Hockey World Cham­pi­onship on YouTube, the Google-owned video shar­ing web­site, be­cause of com­plaints from right­sh­old­ers. In­front had in­tended to stream all 64 games from the tour­na­ment in Fin­land and Swe­den free of charge, both live and on de­mand, on a newly-launched YouTube chan­nel. The ser­vice was sup­posed to be geo-blocked in Be­larus, the Czech Repub­lic, Den­mark, Es­to­nia, Fin­land, Hun­gary, Kaza­khstan, Latvia, Lithua­nia, Nor­way, Ro­ma­nia, Rus­sia, Slo­vakia, Swe­den, Ukraine and USA, where ex­clu­sive me­dia li­cence agree­ments were in place, but many in­ter­net users had breached the fire­walls and were ac­cess­ing the YouTube con­tent in those ter­ri­to­ries.

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