AMER­I­CAN FOOT­BALL

Sportcal - - SPONSORSHIP NEWS IN BRIEF -

26 July

The Dal­las Cow­boys, of Amer­i­can foot­ball’s Na­tional Foot­ball League, sold the nam­ing rights to their $1.2-bil­lion sta­dium to AT&T, the US tele­coms firm. The 100,000-ca­pac­ity venue, which opened in 2009 and staged the 2011 Su­per Bowl, has changed from the Cow­boys Sta­dium to the AT&T Sta­dium. The deal with AT&T, whose head­quar­ters are in Dal­las, Texas, in­cludes “sub­stan­tial” ad­ver­tis­ing op­por­tu­ni­ties in­side and out­side the sta­dium and is be­lieved to be worth around $17 mil­lion a year to the Cow­boys.

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