Tottenham Hotspur, of English soccer’s top-tier Premier League, named AIA, the pan-Asian insurance company, as their shirt sponsor for cup competitions in the 2013-14 season. The London club is maintaining its policy of having different main sponsors for league and cup and AIA replaces Investec, the international specialist banking group, on Tottenham’s shirts for matches in the domestic FA Cup and Capital One Cup and in Europe’s Europa League. Hewlett-Packard, the USA-based global information technology giant, is Tottenham’s shirt sponsor in the Premier League this season after taking on the role previously fulfilled by Autonomy, a company acquired by HP in 2011.
English soccer giants Manchester United prepared to start the Premier League season with a new official timekeeper after announcing a three-year deal with US watch and clock manufacturer Bulova. The New York-based company, which is owned by Japanese watchmaker Citizen, became a global partner of the defending league champions, replacing Hublot, the Swiss watchmaker, which had been a sponsor for the past five years.
Sky Bet, the betting arm of British Sky Broadcasting, was named as the new title sponsor of English soccer’s second-tier Football League as part of a deal in which the UK paytelevision operator also extended its media rights deal until 2018. The league had been seeking a new title sponsor since it emerged last autumn that Npower, the UK energy supplier, would be ending its association at the end of the 2012-13 season. Sky Bet will give its name to the Football League’s Championship, League One and League Two divisions while BSkyB will increase its coverage from the start of the 2015-16 season in a deal reported to be worth a total of £300 million ($457 million).
Panasonic, the Japanese electronics firm, agreed a three-year deal with Barcelona to become an official partner of the Spanish soccer giants. Panasonic will serve as the official Barcelona TV device through its ‘Viera’ brand until 2016. The company also endorses Neymar, the Brazilian forward, who recently joined Barcelona from Santos for €57 million ($75 million).