Winning idea was inspired
IT was my great privilege to sit on the judging panel for the recent Spark competition run by Stockport Business and Innovation Centre, which was looking to find the next new business idea from a Stockport start-up.
From many exciting entries Inspired Goodbyes (inspiredgoodbyes.co.uk) emerged triumphant and here’s why.
They are boldly going where no man has gone before, namely into the funeral business offering a variety of creative and thoughtful gift ideas to mark the passing of loved ones.
While for some the idea of selling at such a sensitive time might be difficult, the way in which founders Helen and Sophia have set it up make it actually very easy to consider.
I think it could well become an intrinsic part of national funeral planning in the future.
Sparked by their own experience of bereavement, Helen and Sophia have looked for original takes on things more associated with weddings, such as teddy-shaped confetti for throwing on coffins, and have a lovely line in sympathy cards in the pipeline, which are hugely under-represented in card shops everywhere.
They have already made contact with funeral directors and got a welcoming response.
They know they need the industry – worth £2bn annually – to embrace the concept. Just three months in they are already trading and if all goes well will be creating jobs in years to come.
They take up a year’s free office space in the Centre in Broadstone Mill in Reddish this month.
If you have a business topic you want covered here let me know sue@ souterprco.uk.