Win­ning idea was in­spired

Stockport Times West - - BUSINESS -

IT was my great priv­i­lege to sit on the judg­ing panel for the re­cent Spark com­pe­ti­tion run by Stock­port Business and In­no­va­tion Cen­tre, which was look­ing to find the next new business idea from a Stock­port start-up.

From many ex­cit­ing en­tries In­spired Good­byes (in­spired­good­byes.co.uk) emerged tri­umphant and here’s why.

They are boldly go­ing where no man has gone be­fore, namely into the fu­neral business of­fer­ing a va­ri­ety of cre­ative and thought­ful gift ideas to mark the pass­ing of loved ones.

While for some the idea of sell­ing at such a sen­si­tive time might be dif­fi­cult, the way in which founders He­len and Sophia have set it up make it ac­tu­ally very easy to con­sider.

I think it could well be­come an in­trin­sic part of na­tional fu­neral plan­ning in the fu­ture.

Sparked by their own ex­pe­ri­ence of be­reave­ment, He­len and Sophia have looked for orig­i­nal takes on things more as­so­ci­ated with wed­dings, such as teddy-shaped con­fetti for throw­ing on coffins, and have a lovely line in sym­pa­thy cards in the pipe­line, which are hugely un­der-rep­re­sented in card shops ev­ery­where.

They have al­ready made con­tact with fu­neral direc­tors and got a wel­com­ing re­sponse.

They know they need the in­dus­try – worth £2bn an­nu­ally – to embrace the con­cept. Just three months in they are al­ready trad­ing and if all goes well will be cre­at­ing jobs in years to come.

They take up a year’s free of­fice space in the Cen­tre in Broad­stone Mill in Red­dish this month.

If you have a business topic you want cov­ered here let me know sue@ souter­prco.uk.

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