Stockport Times West - - BUSINESS -

VIDEO is now be­com­ing an in­te­gral part of pro­fes­sional ser­vices con­tent mar­ket­ing, with buy­ers and prospects in­creas­ingly ex­pect­ing to see prod­ucts and ser­vices ex­plained in video for­mat.

With video con­tent fore­cast to grow to 72 per cent of all mo­bile data traf­fic by 2019 (Cisco Jan 2015), how do you en­sure you are max­imis­ing the qual­ity and re­turn on in­vest­ment of your video con­tent and how can you use video to sup­port your busi­ness devel­op­ment?

This week Sean Ran­dles, direc­tor at We­bVM, gives his ad­vice on im­ple­ment­ing video mar­ket­ing in your busi­ness.

Cre­ate a YouTube chan­nel strat­egy for your com­pany

A fully op­ti­mised YouTube chan­nel is quickly be­com­ing as im­por­tant a des­ti­na­tion site for your busi­ness as your web­site.

As the sec­ond largest search en­gine, YouTube is in­creas­ingly be­ing used by pro­fes­sional ser­vices buy­ers.

It can pro­vide prod­uct and ser­vice in­for­ma­tion such as ‘how to’ videos, explainer an­i­ma­tions with voice-over, prod­uct vi­su­al­i­sa­tions and ‘thought lead­er­ship’ videos such as recorded we­bi­nars and on­line tu­to­ri­als.

Visu­alise your main prod­ucts through short form an­i­ma­tions with voice-over de­scrip­tions

A prod­uct that is com­plex or has mul­ti­ple fea­tures and benefits that are not im­me­di­ately ap­par­ent can be sig­nif­i­cantly en­hanced through a prod­uct vi­su­al­i­sa­tion in video form.

This is typ­i­cally a short, fast-mov­ing an­i­mated video with op­tional voice-over and mu­sic which ex­plains the key prod­uct propo­si­tion in a clear and suc­cinct way.

Sean Ran­dles, direc­tor at We­bVM

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