Brits say David’s on the money
Sir David Attenborough is top of a list of “ethical champions” Britons want to feature on the new £20 note, a survey has revealed.
The research, by YouGov on behalf of Good Money Week, showed that 40 per cent of the 2128 people polled said he was their first choice ahead of other ethically-minded f igureheads, including Richard Branson, Stella McCar tney and Jamie Oliver.
The veteran broadcaster outstripped his closest rival, Prince Charles, who came in with just seven per cent of support.
Harry Potter novelist JK Rowl ing ea rned the approval of four per cent of those asked.
Human rights activist An i t a Rodd i ck a nd Archbishop of Canterbury Justin Welby earned three per cent each.
Nearly a third (27 per cent) said they did not know who to choose.
The poll, conducted last month, asked participants to name an individual they most wanted to feature on the new banknote from a list of 15 ethical champions who wou ld “remind the public to be ethical in how they spend thei r money”.
A new version of the £20 note is due to come into circulation in 2020.
Good Money Week starts today and promotes making ethical money choices in daily spending, the choice of bank , savings, investments and pensions.