An­other mon­ster hit for John Lewis

Sunday Mail (UK) - - News -

Ev­ery year it hap­pens… I turn my ex­pres­sion to its most cyn­i­cal set­ting (the one usu­ally re­served for lis­ten­ing to hus­band ex­cuses) and I wait for the John Lewis Christ­mas ad.

I’m fully pre­pared for the schmaltz. I’m ready to hate the sen­ti­men­tal­ity. I’m primed for a rant about das­tardly re­tail­ers who tug on our heart strings just to sell us stuff.

Then it comes on – and it de­feats me. I mean, Moz the Mon­ster…he’s damn adorable. Who wouldn’t want one? And El­bow’s cover of The Bea­tles’ Golden Slum­bers is just so beau­ti­ful, I’ll be forced to down­load it. John Lewis are said to have spent £7mil­lion on this year’s of­fer­ing and I end up be­liev­ing it was money well spent. Suck­ered again. Really need more cyn­i­cism for Christ­mas.

AD-ORABLE Moz on the John Lewis com­mer­cial

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