Chest what we al­ways wanted

Sunday Mail (UK) - - The Judge -

High street shops and on­line re­tail­ers are bat­tling it out to get a slice of the plus-size men’s fash­ion mar­ket.

River Is­land, Bur­ton and Top­man have all em­braced the phe­nom­e­non, stock­ing many items up to size 5XL.

Slaters Menswear in Glas­gow have just launched a mus­cle-fit suit line and their Big and Tall col­lec­tion caters for men with a chest size up to 60in.

On­line favourites ASOS and Boohoo have lots of gar­ments aimed at big­ger-boned men and many of the jeans com­pa­nies, in­clud­ing Levi’s, are go­ing larger.

Colours’ Mark Con­lin said: “Con­sumerism has changed be­yond recog­ni­tion and all the big re­tail­ers are des­per­ate to take ad­van­tage of the shift.

“Men who’d never have thought of go­ing to Top­man now can and the on­line stores are mak­ing trendy and fash­ion­able lines avail­able to plus-size men for the first time.

“The US has been do­ing it for years. Now the UK is em­brac­ing this di­rec­tion with en­thu­si­asm.”

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