Ce­real sales lose their pop

Sunday Mirror - - FRONT PAGE -

SALES of ce­real are fall­ing as more peo­ple buy break­fast from cof­fee shops.

Kel­logg suf­fered a 2.7 per cent drop in UK turnover last year to £773mil­lion, while Weetabix dived 6.1 per cent to £313mil­lion.

Bri­tain’s other ce­re­als gi­ant, UK Ce­real Part­ners which makes Chee­rios and Shred­ded Wheat, fell 1.7 per cent to £255.8mil­lion.

The fig­ures, listed in trade jour­nal The Gro­cer, back up claims that more peo­ple now eat break­fast on the way to work.

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