Pub chain calls time on serv­ing Jager­bombs

Sunday Sun - - News -

JD Wether­spoon will stop serv­ing Jager­bombs later this month.

The pub com­pany said the move is to in­crease its range of drinks from UK and non-EU pro­duc­ers.

It also says it will lead to lower prices across its 880 pubs from Septem­ber 26.

The pubs will stop serv­ing Jager­meis­ter (a herbal liqueur from Ger­many) tra­di­tion­ally mixed with an en­ergy drink like Red Bull to make the pop­u­lar ‘Jager­bomb’ drink.

It will be re­placed with Strika, a herbal liqueur pro­duced in Eng­land in­stead.

French brandies Cour­voisier VS and Hen­nessy Fine de Cognac are also go­ing. Th­ese will be re­placed with E&J Brandy (the num­ber two sell­ing brandy in the US) and Black Bot­tle (the num­ber one sell­ing brandy in Aus­tralia).

Wether­spoon has al­ready re­placed Cham­pagne with sparkling wines from the UK and Aus­tralia as well as Ger­man wheat beers with those from the UK.

Chair­man Tim Martin said: “The three new prod­ucts will be of­fered at a lower price than those they are re­plac­ing.

“This is a sig­nif­i­cant move by us and high­lights our com­mit­ment to of­fer­ing an ex­cel­lent range of UK and world prod­ucts, with the em­pha­sis on qual­ity and value for the two mil­lion cus­tomers who visit our pubs each week.

“In blind tast­ings con­ducted by Wether­spoon, the new prod­ucts were more pop­u­lar than those they are re­plac­ing.

“Many com­men­ta­tors talk of a ‘cliff-edge’ if the UK ‘crashes out’ of the EU with­out a deal.

“In re­al­ity, there is no cliff-edge, only sun­lit up­lands be­yond the EU’s pro­tec­tion­ist sys­tem of quo­tas and tar­iffs.

“All EU prod­ucts have UK or non-EU re­place­ments, of­ten at equal or bet­ter qual­ity and price.”

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