‘Home to some in­cred­i­ble busi­nesses’


Sunderland Echo - - News - By Chris Cord­ner chris.cord­ner@jpress.co.uk Twit­ter: @CCord­nerjp

A Sun­der­land-born busi­ness boss has told of her de­light to be back­ing a com­pe­ti­tion which re­wards the cream of in­dus­try.

Creo Com­mu­ni­ca­tions was set up by Louise Brad­ford who was born and raised in the city.

The Sun­der­land Soft­ware Cen­tre-based com­mu­ni­ca­tions com­pany works with a range of clients in­clud­ing Sun­der­land Col­lege, Siglion, the NHS and In­vest North East Eng­land.

It of­fers PR, so­cial me­dia, cre­ative and mar­ket­ing ser­vices.

Louise, who founded the com­pany more than three years ago, said: “As a Sun­der­land based busi­ness, it’s a real plea­sure to be able to sup­port an awards that cel­e­brates the fan­tas­tic work of com­pa­nies in a city that means so much to me.

“Sun­der­land is home to some ab­so­lutely in­cred­i­ble busi­nesses – we work along­side many of them in the Soft­ware Cen­tre, as well as sup­port­ing a num­ber of oth­ers, thanks to the work we do with clients that are based in and around the city.

“I never cease to be amazed by the level of in­ge­nu­ity, tal­ent and sheer hard work and de­ter­mi­na­tion that busi­nesses in this city demon­strate day-in-day out.”

Louise added: “I think that is what has made the Sun­der­land Echo’s Port­fo­lio Awards such a suc­cess over the years; the fact that they are so com­pet­i­tive, be­cause of the level of tal­ent that ex­ists here.

“There is a real feel-good fac­tor to the awards – busi­ness­peo­ple in this city know not only how to work hard, but they play hard too, so – while there is a se­ri­ous side to the com­pe­ti­tion, ev­ery­one who at­tends is there to cel­e­brate.”

Creo is spon­sor­ing the Em­ployer of the Year Award.

“As a busi­ness, Creo was set up to be a fun and cre­ative en­vi­ron­ment – a fun place to work.”

Louise de­scribed Creo as a “small busi­ness, so we have to work hard and muck in, but it’s im­por­tant to me that we are a good em­ployer – one that looks af­ter its team and makesworken­joy­able.Ithink there are a great many sim­i­lar­busi­ness­esinSun­der­land, andthat’swhat­makesthecity achieve so much.”

The dead­line has now passed for en­tries to this year’s awards and the judges will meet soon to draw up a short­list.

Then it is on to the grand fi­nal at the Sta­dium of Light, on Thurs­day, Oc­to­ber 26, where the win­ners will be re­vealed.

Make it Sun­der­land is again our head­line spon­sor, and will spon­sor our over­all Busi­ness of the Year Award, as well as a Life­time Achieve­ment award, which is in the spon­sor’s gift.

Make It Sun­der­land is also back­ing the con­tri­bu­tion so­cial en­ter­prises make to the city in the So­cial En­ter­prise Award. Other spon­sors are Northum­brian Wa­ter, TTR Barnes, BIC, Sun­der­land BID, The Bridges, Sun­der­land Col­lege, Wess­ing­ton Den­tal, Gen­too, Sta­tion Taxis, Creo, The Fans Mu­seum, Stage­coach North East and JB Skills Train­ing.

Louise Brad­ford.

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