Truck revs up the fes­tive fun

Sunderland Echo - - News - By Lisa Nightin­gale lisa.nightin­ Twit­ter: @lnightin­galejp

The spirit of Christ­mas came to the car park of a busy su­per­store as the iconic Co­caCola truck made a stop.

The ve­hi­cle, seen on TV ad­ver­tis­ing the soft drinks brand, has be­come syn­ony­mous with the start of the Christ­mas hol­i­day sea­son.

So much so, seven years ago the com­pany de­cided to take the truck on tour.

Yes­ter­day, it called into Boldon Asda as part of the north­ern leg of its trip across the coun­try.

A range of fes­tive hits helped keep queues of peo­ple of all ages entertained as they each waited their turn to have the chance to have pic­tures taken in front of the iconic ve­hi­cle.

Last night, the truck was il­lu­mi­nated and a big screen was raised from its roof pro­ject­ing images taken by those lucky enough to have made it to the front of the queue.

Stacey Vacher was vis­it­ing the truck with part­ner Chris Al­lan, their son Clin­ton Vacher-Al­lan and his friend Archie McGann.

The ex­cited young­sters, both aged three, posed for pic­tures in front of the truck be­fore danc­ing along to the Christ­mas tunes be­ing played in the back­ground.

Stacey, from White­leas, said: “It’s the first time I’ve seen it and the lads loved it.”

Com­mu­nity cham­pion Tracey Tough said: “When we were given the con­fir­ma­tion the truck would be mak­ing a stop at Boldon Asda, we were all ex­cited.

“It’s be­come a fes­tive favourite, which re­ally kick starts the Christ­mas feel­good feel­ing.

“It parked up at 8am and peo­ple started ar­riv­ing soon af­ter and it’s been non-stop since then.”

El­liot Nortey, events man­ager, said: “Vis­i­tors have had the chance to take a photo in­front of the truck and have it pro­jected onto a screen – which is a new ad­di­tion. We also have links to so­cial me­dia and new fil­ters for snapchat ac­counts.

“We’re ask­ing peo­ple to use the #hol­i­daysare­com­ing hash­tag.

“We’re re­ally pleased with the turnout, it’s been steady through­out the day.”

The Coca-Cola Truck at Asda Boldon with am­bas­sadors, front, left, Becca Pil­ley and Kirstie Pat­ter­son, with back, Charlotte Pringle and Joel Wit­ten.

Phillipa Wat­son with Harper Cof­fey, two.

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