T need to make job look eal­ing than it al­ready is

Sunderland Echo - - The Roar! -

dier Ndong, Don­ald Love, Steven Pien­aar, Joleon Lescott, Dar­ron Gib­son, Ad­nan Januzaj and Ja­son De­nayer.

That lot cost over £30m in trans­fer fees. Try not to tor­ture your­self by even imag­in­ing their salaries.

In the af­ter­math we have had to en­dure cod­wal­lop from the likes of Harry Red­knapp, about how no man­ager could have saved Sun­der­land last sea­son, when var­i­ous bosses had pre­served the club’s Pre­mier League sta­tus for a decade.

Richard Keys (re­mem­ber him?), an “ex­pert” and friend of Moyes has de­fended the Scots­man’s time at SAFC.

Keys came out with: “What chance have you got in those cir­cum­stances? There sim­ply was no money to make the team bet­ter.”

Writ­ing in her dread­ful Sun col­umn, Moyes’ new boss, the part-time game show host Kar­ren Brady de­fended her new ap­point­ment.

She said: “The pun­dits point to the ex-Ever­ton and Manch­ester United man­ager as the man who failed to keep Sun­der­land up last sea­son. That is too sim­plis­tic.”

It cer­tainly is. For a start it over­looks the fact that Moyes also flopped in Manch­ester and Spain.

Un­de­terred, she con­tin­ued: “Sun­der­land were on a lengthy slide towards rel­e­ga­tion – and are now at the foot of the Cham­pi­onship ta­ble lack­ing high-qual­ity play­ers to bol­ster them.”

The first part of that sen­tence is false. Sun­der­land were ris­ing un­der Sam Al­lardyce. The sec­ond part is true – and largely at­trib­ut­able to Moyes.

But why should con­cern our­selves with the ill-in­formed waf­fle and se­lec­tive mem­o­ries of Brady, Moyes him­self, Keys and all the oth­ers?

Don’t they just come out with all this junk for rea­sons of self-in­ter­est, crony­ism or sim­ply not know­ing what they’re talk­ing about?

Well yes, but the prob­lem is that all this ba­nana oil they spouted has re­ceived na­tional cov­er­age – to a cred­u­lous au­di­ence – while Sun­der­land have been look­ing for a new man­ager and owner.

The club doesn’t need to be made to look even less ap­peal­ing than it al­ready is.

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