It’s C-Day –Ha’way the bid

Sunderland Echo - - Opinion - By Richard Ord

More than two years of plan­ning, hard work and dreams will cul­mi­nate in a sin­gle mo­ment tonight.

Wear­side will find out if it has won the UK City of Cul­ture 2021 in the full glare of na­tional me­dia as the win­ner is re­vealed on BBC’s The One Show in a live broad­cast from Hull, the cur­rent holder of the ti­tle.

The team be­hind the city’s bid were this morn­ing mak­ing their fi­nal pre­sen­ta­tion to judges, hop­ing to con­vince them to award them the cov­eted prize ahead of ri­vals Coventry, Pais­ley, Stoke and Swansea.

The cul­tural fate of the city lies in the hands of the panel of judges put to­gether by The Depart­ment for Dig­i­tal, Cul­ture, Me­dia & Sport (DCMS).

Arts and Cul­ture Min­is­ter John Glen is due to an­nounce the win­ner be­tween 7pm and 7.30pm.

Should Sun­der­land win, the city would host a year of events in 2021 which would plough mil­lions of pounds into the lo­cal econ­omy and bring thou­sands of vis­i­tors to Wear­side.

But ei­ther way, the bid is a win­ner.

Lo­cal and re­gional busi­nesses, coun­cils, MPs, col­leges, uni­ver­si­ties, trans­port com­pa­nies, health au­thor­i­ties as well as or­gan­i­sa­tions like Sun­der­land BID, SAFC, Gen­too, the Echo and lo­cal celebri­ties –plus hun­dreds of in­di­vid­u­als – have backed the bid each step of the way; from the thou­sands at­tend­ing its of­fi­cial launch event back in Septem­ber 2015, through to the rous­ing fi­nal so­cial me­dia cam­paign this week.

The bid has gal­vanised Wear­siders,who­haveshown a pas­sion to put their city on the cul­tural map.

So good luck to ev­ery­one in­volved in this re­mark­able ef­fort, and let’s say it one more time – ‘HA’WAY THE BID’.

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