East­ern prom­ise for Cathe­dral

Sunderland Echo - - News -

Durham Cathe­dral is tar­get­ing the lu­cra­tive Far East­ern tourist mar­ket, af­ter form­ing part of a trade del­e­ga­tion to China.

The cathe­dral took part in the ‘Des­ti­na­tion Bri­tain China’ trade mis­sion hosted by VisitBri­tain.

Ruth Rob­son, Head of Mar­ket­ing & Events at Durham Cathe­dral, said: “The num­ber of tourists vis­it­ing the UK from the Far East has grown ex­po­nen­tially over re­cent years and this trade mis­sion pro­vided us with a huge op­por­tu­nity to show­case what not only the Cathe­dral, but the wider North East re­gion has to of­fer.”

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