The right for­mula for suc­cess

Sunderland Echo - - Retro -

This was the sight that gave mo­torists a shock to the sys­tem.

Driv­ers head­ing to work could not be­lieve their eyes when they saw a man in a white coat climb to the top of the Wear­mouth Bridge and stand with his arms out­stretched while a he­li­copter hov­ered over­head.

How­ever, this wasn’t a life-or-death drama but the care­fully staged film­ing of a TV ad­ver­tise­ment.

The early morn­ing traf­fic was de­layed while the film crew de­scended upon the Wear­mouth Bridge.

The Lon­don-based Mob Film Com­pany had ar­rived in the city to film a new tele­vi­sion ad for Lloyds Phar­macy.

Choos­ing the Wear­mouth Bridge as the ideal lo­ca­tion, the crew brought with them a stunt­man and a hired he­li­copter. Film­ing be­gan at 6.30am.

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