Mem­o­ries of MYS

Re­mem­ber­ing the early Monaco Yacht Shows.

SuperYacht World - - Contents - Words | Mike Ed­ward­son

Like most peo­ple who heard about this new show in 91, I thought it might be a use­ful thing to have. When the show started I was part-owner of Camper & Nichol­sons, and in the years that fol­lowed I launched my own bro­ker­age house, and have been a keen sup­porter through­out. For new boat­builders it is pretty good; for bro­ker­age houses it is more dif­fi­cult to de­ter­mine a busi­ness value, though oc­ca­sion­ally we do sell a boat as a di­rect re­sult of the show. Of course, a great deal of work is done be­fore the show to se­cure a boat sale, and – like the Farn­bor­ough Air Show – clients sign on the dot­ted line within the ex­cite­ment of the show en­vi­ron­ment. I am a huge sup­porter of Monaco and we are priv­i­leged to run a busi­ness from the Prin­ci­pal­ity. I feel I would be let­ting down my friend, who lives on the rock, if I wasn’t at the show. Nick Ed­mis­ton, Chair­man and Founder of Ed­mis­ton

Since the time we first at­tended the show in 1995 with the 105ft ketch Wal­ly­ga­tor (at that time a huge yacht!), I’ve al­ways thought of Monaco as the world cap­i­tal of yacht­ing, and MYS is the per­fect venue to as­sess it. The show was so small in those days be­cause the su­pery­acht in­dus­try was small, and Wal­ly­ga­tor was moored along­side the Quai Chi­cane, tak­ing up at least three berths. The at­mos­phere was that of a fam­ily re­union. My worst mem­ory was from 1998 when an east­erly storm made the swell in­side the port was so dra­matic that no­body could board the yachts! When we pre­sented the Wal­ly­power 118 in 2003, I was pleased with the re­sponse, al­though we have al­ways at­tracted a lot of vis­i­tors due to the DNA of our yachts: in­no­va­tive and con­tem­po­rary de­sign. Luca Basani, founder and pres­i­dent of Wally Yachts

Prior to 1995, Monaco was still try­ing to es­tab­lish it­self as a world­wide yacht show. We came over to the show but didn’t en­ter a boat un­til 2000. In 2001 we had the 50-me­tre Ocean­fast Per­fect Per­sua­sion in the show and were one of the few Amer­i­can com­pa­nies to at­tend due to the tragic events on 9/11. The docks were empty.

The 2006 show was the first of a few great shows for us. It was re­ally when we started to see a lot of Rus­sian clients com­ing. We had a 52-me­tre Amels Lady In Blue, and there was a great amount of ac­tion on board the boat. We ended up sell­ing her out of the show.

In 2009, we had an in­cred­i­ble party for our clients on board the 78-me­tre Lürssen Madsum­mer, and ended up sell­ing sev­eral new con­struc­tion projects off that show. An­other show that sticks in my mind is 2008. Right at the be­gin­ning of the fi­nan­cial cri­sis we signed the 95.2-me­tre Lürssen Kis­met. It was a huge deal, con­sid­er­ing the global out­look was grim at best. Rob Mo­ran, Founder and Pres­i­dent of Mo­ran Yacht & Ship

Monaco has be­come the yacht show. We have sup­ported the event nearly since its cre­ation and we are very pleased to re­it­er­ate our at­ten­dance ev­ery year. We have had our sales, de­sign and mar­ket­ing of­fices here in Monaco since 1987. Our best ever year was 2007, when we pre­sented Alfa Nero – with­out doubt, the queen of show. Peo­ple were queu­ing to try to get on board and we had sev­eral pur­chase of­fers on her dur­ing the show. I also re­mem­ber 2006 when I first met HSH Prince Al­bert II in per­son, on board Dil­bar (now Natita), at the show. He made a speech on board to in­tro­duce his new Foun­da­tion and we were very hon­oured with his choice. Per­haps the fun­ni­est mo­ment was in 2008, when a fa­mous top fash­ion model re­fused to take her sharp stiletto heels off to visit Anas­ta­sia; so we could not let her go in­side the yacht! Michele Flandin, Mar­ket­ing Man­ager, Oceanco

There were around 700 yachts in the world over 24 me­tres in 1990. Ev­ery­body knows where we are to­day. Back in the 1990s, the busi­ness was trans­par­ent and quite easy to han­dle – we were some­times even in­vited to sleep on a client’s yacht, and the re­la­tion be­tween us, the own­ers and their cap­tains was of­ten in­for­mal. In 1999 we had the plea­sure of host­ing the Ex­hibitor Night at the au­to­mo­bile mu­seum in Fontvielle, to­gether with Fead­ship. My most mem­o­rable show was in 2004. We were manag­ing the theft of a mo­tor yacht in St Tropez, and we’d iden­ti­fied a Rus­sian sea­man who had taken it. Dur­ing the Monaco show, a col­league and I were sit­ting at our stand when this guy, to­gether with an at­trac­tive lady, walked by right in front of us. We kept cool, with one of us fol­low­ing him while the other called the po­lice. This es­ca­lated into a Hol­ly­wood-style, slap­stick race through the en­tire show area, with po­lice (and us) be­hind him, run­ning through the big tents. The po­lice man­aged to get a hold of him out­side of the show area on the main street. Michael Kurtz, Manag­ing Direc­tor of the Pan­tae­nius Yacht In­sur­ance Sub­sidiary in Monaco

The show is al­ways ex­cit­ing, rich in meet­ings with new clients and new part­ner­ships, al­low­ing us to de­velop in­no­va­tive projects as part of this beau­ti­ful show. Each Monaco Yacht Show is more ex­cit­ing than the pre­vi­ous one for us, due to the in­creased vis­i­bil­ity and no­to­ri­ety among yacht own­ers of Bac­carat as an es­sen­tial el­e­ment to dec­o­rate their ele­gant float­ing home. Last year we were thrilled to wel­come His Serene High­ness Al­bert II to the Bac­carat booth, and we were proud to learn his mother was an af­fec­tion­ate client of Bac­carat. So­phie Cotelle, Mar­ket­ing Direc­tor, Bac­carat

I’ve done ev­ery show since its in­cep­tion, and it has al­ways rep­re­sented the end of the sum­mer sea­son and the start of the tra­di­tional buy­ing sea­son. It was, and still re­mains, the only truly large yacht show. Ev­ery year is good for busi­ness in terms of ex­po­sure, and no one par­tic­u­lar year stands out in purely mon­e­tary terms. Bro­ker­age yachts do not tra­di­tion­ally sell dur­ing yacht shows – the show is more of a shop win­dow dis­play as op­posed to a mar­ket stall. Our most ex­cit­ing show was prob­a­bly when we moved across to where the new cap­i­tainerie is to­day and cre­ated the ‘Burgess Cathe­dral’ (as it has been re­ferred to), with the then-largest along­side berth to ex­hibit some of our very large yachts, like Nero, Cake­walk and Solandge. The only neg­a­tive is when it rains – which his­tor­i­cally has been ex­tremely rare. Ru­pert Nel­son, Sales Direc­tor, Burgess Yachts Monaco

Since my first show in 1993, I’ve been blown away by the whole event. At one show I at­tended with two soon-to-be clients; both ended up buy­ing sig­nif­i­cant-sized yachts within a year or two of that, and it was some of the yachts in the show that steered them to­wards their even­tual pur­chases. That show visit turned both clients from dream­ers to own­ers. The week be­fore an­other show I’d had a call from a client telling me that he wanted to buy a par­tic­u­lar boat at the show. He was a se­ri­ous buyer. The will of both par­ties was there to get the deal done be­fore the end of the show and we just about man­aged it with min­utes to spare. Very quick ne­go­ti­a­tions and con­tract on the first day, fol­lowed by huge amounts of doc­u­men­ta­tion – it must go down as be­ing one of the quick­est deals in his­tory for a 45-me­tre-plus yacht. The new owner was on board the yacht when she sailed out of the show as it ended, and it’s still one of his fleet to this day. Paul Cave, Bro­ker, Yacht & Villa

The most ex­cit­ing show for us was our first show, the year we launched Y.CO in 2004. We had a fan­tas­tic launch party that per­fectly show­cased the brand and our vi­sion to chal­lenge and in­no­vate. It was a re­ally ex­cit­ing start for us. One of the great lead-ups to a Monaco Yacht Show was in 2014, when co-founder Gary Wright and I were in­vited by Red­man White­ley Dixon to join them on the RWD Auto Tour from the UK to Monaco. We at­tended with two GT40S for a few days of fun and mis­be­hav­ing! Char­lie Bir­kett, Co-founder & CEO, Y.CO

The show is al­ways a great time for see­ing so many clients that would oth­er­wise be hard to track down. From own­ers, cap­tains, con­trac­tors, de­sign­ers and ship­yards – the net­work­ing and mar­ket in­tel­li­gence gained is ex­tremely valu­able. My best show was in 2007, when we were han­dling quite a few new-build projects, and nearly all the own­ers turned up on the same day, which made for fran­tic co­or­di­na­tion. The show has got big­ger, of course, but the main thing that has changed for me is that it’s get­ting harder to party quite so late and still hold a client meet­ing in the morn­ing! Nick Hill, Co-founder, Hill Robin­son

I had been run­ning Dahm In­ter­na­tional in Monte Carlo long be­fore 1991, and the first Monaco show was very im­por­tant for me. Dahm In­ter­na­tional was present at that first show, rep­re­sent­ing Jongert and do­ing good busi­ness. The sec­ond year was even more suc­cess­ful – we sold a few yachts as a di­rect re­sult of ex­hibit­ing my own 22-me­tre Jongert In­spi­ra­tion. I then rep­re­sented Benetti and brought the 35-me­tre My Way to the show on a cou­ple of oc­ca­sions.

In 1994, when I was pres­i­dent of Boot Düs­sel­dorf, I was able to wel­come royal cus­tomers to that show: Prince Rainier of Monaco and his son Prince Al­bert, as part­ners of the event. This gave the Monaco show a boost. I have watched the show grow through the years and it has helped the su­pery­acht­ing in­dus­try grow world­wide. We have al­ways worked closely with the show man­age­ment and I am proud to say Dahm In­ter­na­tional has been there ev­ery year.

I my­self have been a res­i­dent in the Prin­ci­pal­ity for more than 40 years and will – in my 87th year – be vis­it­ing the show this year as well, and hope to be there for many more years to come! Her­bert Dahm, Founder, Dahm In­ter­na­tional

Since 1991, the Prin­ci­pal­ity of Monaco has proudly sup­ported this event, whose rep­u­ta­tion boosts yacht­ing and helps pro­mote the im­age of ex­cel­lence and avant-gardism of the des­ti­na­tion of Monaco at all lev­els. I con­grat­u­late the or­gan­is­ers of the Monaco Yacht Show for their loy­alty to the great causes dear to the Prin­ci­pal­ity of Monaco. By sup­port­ing the Monaco As­so­ci­a­tion Against Mus­cu­lar Dys­tro­phy since 2001, and the en­vi­ron­men­tal pro­tec­tion ac­tions led by my Foun­da­tion since 2010, the show em­pha­sises and de­fends the eth­i­cal and hu­man val­ues of the Prin­ci­pal­ity of Monaco among the in­ter­na­tional yacht­ing com­mu­nity. I ex­tend a warm wel­come to the vis­i­tors and par­tic­i­pants, and wish the 2016 Monaco Yacht Show great suc­cess. HSH Prince Al­bert II of Monaco,

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