Re­tail Ther­apy


Surf Girl - - – Juice – -

Fash­ions come and go, but the swim­ming cos­tume keeps hang­ing on in there and we are pleased it’s still around.

Al­though full cov­er­age bathing suits have been donned since the late 1880s, the more ‘form-fit­ting’ one-piece as we know it first took to scenes in the 1930s, then dur­ing the 1940s and 50s sex­u­al­ity be­came more widely ac­cepted and the swim­suits mir­rored this. Swimwear changed for­ever with the in­tro­duc­tion of the bikini in 1946, and this style has dom­i­nated ever since. The one-piece, how­ever, was not chucked aside but con­tin­ued to sit tight as a pop­u­lar swimwear op­tion; which is ev­i­dent from the Cal­i­for­nia surf­ing scene of the 60s and Far­rah Fawcett’s iconic swim­suit poster in 1970s, to the neon, high-cut pieces of the 1980s and Pamela An­der­son’s Bay­watch num­ber in the 1990s.

To­day’s swim­ming cos­tumes cater for all styles, sizes and shapes, the cool thing is, any­thing goes so long as you feel good!

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