Patagonia has taken an important step to change the surf and apparel industries by making its entire line of boardshorts and bikinis Fair Trade Certified™. Fair Trade means direct and practical benefits to the ground source workers, and is part of Patagonia’s broader drive to support workers, elevate communities and do work in a truly equitable way. Q & A WITH LAURA KINMAN, GLOBAL PRODUCT LINE DIRECTOR FOR WOMEN’S
SPORTSWEAR & SURF, PATAGONIA How proud are you of Patagonia bikinis being Fair Trade Certified? We are extremely happy that we have the opportunity to give back to the workers that make our swimwear line. When Patagonia launched Fair Trade Certified clothing, we immediately wanted to get our swimwear factory on board. The ladies who help build our swimwear line have such a love for the product and an eye for detail, we just wanted an opportunity to give back to them. This programme is set in a way that empowers the workers to create a democratically elected Fair Trade worker committee that decides how funds will be used.
Which bikini would you pick for a surf trip? I always pack the Nanogrip Top and the Nanogrip Tie Side bottom. The top is incredibly secure and offers amazing, no-fuss support. I love that the bra is supportive enough to be used as a sports bra for an impromptu, post-surf beach yoga session.
How well does it stay on in the surf? The Nanogrip Top stays put in any size surf, and it always layers well under a wetsuit. The Nanogrip Tie Side bottom works well in rolling longboard waves to fun-sized, punchy surf. The tie sides allow the user to adjust the fit, and the minimal coverage reduces the amount of water flushing through during your duck dives.