ROXY

Surf Girl - - Surfgirl Summer Travel Guide - W W W. R O X Y- U K . C O . U K

Roxy’s dreamy SS18 swimwear col­lec­tion con­sists of ro­man­tic ban­dana de­signs, fresh flo­rals and bold colour block­ing us­ing new fab­ri­ca­tions on flat­ter­ing sil­hou­ettes that drive sleek style and func­tion­al­ity to drift you through the sum­mer sea­son.

Q&A WITH MARIE LAUGA, GLOBAL HEAD OF DE­SIGN, ROXY What’s the in­spi­ra­tion be­hind the new Roxy swimwear col­lec­tion? For spring we’ve in­tro­duced a bal­anced mix of fresh colours and flo­ral prints, us­ing tra­di­tional tech­niques with a hand­craft feel, such as em­broi­dery or macramé de­tails. A min­i­mal­ist crop shape sits along­side more mod­est long-sleeved swim­suits. Ban­deau shapes con­tinue to be pop­u­lar. The one piece is re­ally strong this sea­son and has be­come the key style to have. If you’re go­ing to pack for a week in Hossegor what would you go with? Your surf­board, Roxy bikini, a cool baggy t-shirt, denim shorts and your favourite flip-flops.

What can we ex­pect to see for sum­mer? This sea­son’s POP Surf col­lec­tion is un­de­ni­ably Roxy. Think bold print mixes evok­ing tra­di­tional Hawai­ian flo­ral, along with bright stripes and blues that evoke the mys­tery of un­ex­plored wa­ters. Colour block­ing and new fab­rics drive the sleek style and func­tion­al­ity that is syn­ony­mous with POP Surf. What trends are big for this sea­son? There are three big trends that high­light colours, tex­tures or prints through fem­i­nine and fash­ion styles:

Caribbean Spices: Colour, cul­ture, Caribbean warmth. Flavours and spices are ev­ery­where. Earthy tones and ef­fort­less sil­hou­ettes evoke the art of sim­plic­ity.

Ban­dana Daze: Em­brace the bril­liance of end­less blues. Fall in love with ro­man­tic de­signs for the sea­side dreamer.

Trop­i­cal Day: On the fringe of the cobalt Caribbean, a small is­land, a strip of white sand, a get­away. It’s not an es­cape; it’s a state of be­ing. Be wild. Be flam­boy­ant. Let it all hang out and live like you mean it.

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