AMD aims to revolutionise the gaming industry
AMD focuses on the PC and virtual reality gaming world with new graphic cards
Chipmaker, AMD, has unveiled a new range of graphic cards that aim to revolutionise the gaming industry. This announcement comes off the back of the recent launch of its new graphics processing unit, the Radeon ‘Fiji’ GPU chip. Prior to this, its last major release in this segment was in October 2013.
This new array of graphic cards, consisting of the Radeon R9 Fury X, R9 390X, R9 390, R9 380, R7 370, and R7 360, all address the demands placed on newer graphic cards.
VR gaming, HD virtual reality, and 4K video are just some of these demands. AMD chief gaming scientist, Richard Huddy, said the products will be sold through the channel, giving these businesses an opportunity to differentiate in a fast-changing graphics card space. “It gives our partners the chance to sell something different, and the channel is keen to have something new. This range changes the type of PC you can build and it’s also a place in the market that nothing else competes,” he said.
According to Huddy, there are plenty of opportunities for the company’s channel partners to build PCs but also to move into the virtual reality space. “It goes beyond traditional gaming methods and there’s opportunities beyond the typical demographic. Imagine what virtual reality can do in the education space, for example. You don’t have to explain to them the world from the ancient romans to how the pyramids were built; you just have to give them a VR headset and show them.”