AMD aims to rev­o­lu­tionise the gam­ing in­dus­try

Tech Advisor - - NEWS -

AMD fo­cuses on the PC and vir­tual re­al­ity gam­ing world with new graphic cards

Chip­maker, AMD, has un­veiled a new range of graphic cards that aim to rev­o­lu­tionise the gam­ing in­dus­try. This an­nounce­ment comes off the back of the re­cent launch of its new graph­ics pro­cess­ing unit, the Radeon ‘Fiji’ GPU chip. Prior to this, its last ma­jor re­lease in this seg­ment was in Oc­to­ber 2013.

This new ar­ray of graphic cards, con­sist­ing of the Radeon R9 Fury X, R9 390X, R9 390, R9 380, R7 370, and R7 360, all ad­dress the de­mands placed on newer graphic cards.

VR gam­ing, HD vir­tual re­al­ity, and 4K video are just some of these de­mands. AMD chief gam­ing sci­en­tist, Richard Huddy, said the prod­ucts will be sold through the chan­nel, giv­ing these busi­nesses an op­por­tu­nity to dif­fer­en­ti­ate in a fast-chang­ing graph­ics card space. “It gives our part­ners the chance to sell some­thing dif­fer­ent, and the chan­nel is keen to have some­thing new. This range changes the type of PC you can build and it’s also a place in the mar­ket that noth­ing else com­petes,” he said.

Ac­cord­ing to Huddy, there are plenty of op­por­tu­ni­ties for the com­pany’s chan­nel part­ners to build PCs but also to move into the vir­tual re­al­ity space. “It goes be­yond tra­di­tional gam­ing meth­ods and there’s op­por­tu­ni­ties be­yond the typ­i­cal de­mo­graphic. Imag­ine what vir­tual re­al­ity can do in the ed­u­ca­tion space, for ex­am­ple. You don’t have to ex­plain to them the world from the an­cient ro­mans to how the pyra­mids were built; you just have to give them a VR head­set and show them.”

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