The US: ‘At­tack the mar­ket’

TES (Times Education Supplement) - - FURTHER -

“There is cer­tainly in­ter­est about ap­pren­tice­ship train­ing in the US. It started get­ting a bit of trac­tion un­der Barack Obama, and he started re­leas­ing some fund­ing for it. The Trump ad­min­is­tra­tion has ended up run­ning with it, so it looks like at the mo­ment they’re quite in­ter­ested in tak­ing it fur­ther.

“We’re not talk­ing huge num­bers com­pared with the UK. We’ve got a 3 mil­lion tar­get by 2020; they’re talk­ing up to 5 mil­lion. When you con­sider their pop­u­la­tion, which is five times the size of ours, it gives you an idea about the sort of scale that we are talk­ing about. But it’s def­i­nitely grow­ing.

“I think the is­sue in the US is that the con­cept of ap­pren­tice­ships isn’t as es­tab­lished as it is here. They’re at least a decade be­hind in their think­ing. A num­ber of providers are [go­ing out to ex­plore op­por­tu­ni­ties] in this new mar­ket – ex­plain­ing what an ap­pren­tice­ship is or could be, par­tic­u­larly the Bri­tish sort of model.

“There’s a creep­ing feel­ing among providers here in the UK that there ac­tu­ally could be some­thing for us in the US, but we don’t quite know how to go about it. There’s not a par­tic­u­larly strate­gic view of how to at­tack that mar­ket.”

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