Mock sign fu­els tyne-wear derby ban­ter

The Chronicle - - News -

THIS is the cheeky mock ‘Sports Di­rect’ sign that has popped up in Sun­der­land to ridicule New­cas­tle United fans – and The Chron­i­cle can re­veal who has cre­ated it.

The shop sign – based on the logo of Mag­pies’ owner Mike Ash­ley ‘s sports­wear em­pire – takes the mickey out of an­gry Toon sup­port­ers over their re­cent protests against their club’s owner.

And it has set tongues wag­ging as it hangs above a dis­used shop on Hyl­ton Road on Mackem soil.

Now, af­ter a bit of de­tec­tive work, we can re­veal that Sun­der­land fan and sign writer Dar­ren Lloyd, of Sea­ham, is back to his old tricks and has erected an­other mock­ing sign.

“It’s just a bit of fun, when we got rel­e­gated they put signs up. It’s just ban­ter but if I have to take the sign down from the shop then I will. I did the Pound Shop mock-up sign on Alan Shearer a while back. It’s just tit for tat.”

The sign, above a former pram shop says “Pop Up Shout Shop For Sad New­cas­tle United Fans To Yell And Scream At’ in a di­rect ref­er­ence to those NUFC fans who have re­cently taken to protest­ing out­side of the Sports Di­rect store in New­cas­tle about Ash­ley’s run­ning of his club.

A cheeky mock sign in Sun­der­land

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