Mock sign fuels tyne-wear derby banter
THIS is the cheeky mock ‘Sports Direct’ sign that has popped up in Sunderland to ridicule Newcastle United fans – and The Chronicle can reveal who has created it.
The shop sign – based on the logo of Magpies’ owner Mike Ashley ‘s sportswear empire – takes the mickey out of angry Toon supporters over their recent protests against their club’s owner.
And it has set tongues wagging as it hangs above a disused shop on Hylton Road on Mackem soil.
Now, after a bit of detective work, we can reveal that Sunderland fan and sign writer Darren Lloyd, of Seaham, is back to his old tricks and has erected another mocking sign.
“It’s just a bit of fun, when we got relegated they put signs up. It’s just banter but if I have to take the sign down from the shop then I will. I did the Pound Shop mock-up sign on Alan Shearer a while back. It’s just tit for tat.”
The sign, above a former pram shop says “Pop Up Shout Shop For Sad Newcastle United Fans To Yell And Scream At’ in a direct reference to those NUFC fans who have recently taken to protesting outside of the Sports Direct store in Newcastle about Ashley’s running of his club.
A cheeky mock sign in Sunderland