Airbnb ben­e­fits coun­try to tune of £483 mil­lion

On­line platform boosts Dundee econ­omy by £6m and city is 7th most pop­u­lar spot

The Courier & Advertiser (Angus and The Mearns Edition) - - NEWS - SCOTT MILNE

Dundee’s econ­omy was boosted by more than £6 mil­lion through users of Airbnb, new fig­ures from the com­pany have re­vealed.

The data was re­leased as the com­pany un­veiled the 15 most pop­u­lar des­ti­na­tions in Scot­land.

It is also rolling out a new fea­ture in the coun­try.

Dundee is the sev­enth most pop­u­lar place for trav­ellers to visit.

Other pop­u­lar spots in Tay­side and Fife fea­tured in the list are St An­drews at 13, and Perth at 15.

Un­sur­pris­ingly, Ed­in­burgh and Glas­gow topped the list in first and sec­ond place re­spec­tively.

The aver­age earn­ings per host in Dundee dur­ing 2017 was £3,000 and a typ­i­cal host has guests over 31 nights in the year.

There are 440 ac­tive list­ings in the City of Dis­cov­ery and 16,200 vis­i­tors who came to the city stayed in an Airbnb ac­com­mo­da­tion.

Ac­cord­ing to a sur­vey by the on­line gi­ant of their users, many vis­i­tors were sur­prised to find that St An­drews is a small town, given its renowned univer­sity and world­wide fame as the home of golf.

With 240 list­ings across the town, host­ing vis­i­tors brought a “typ­i­cal earn­ing” of £4,900 to lo­cal hosts last year.

Across the coun­try, hosts and guests us­ing the platform boosted the Scot­tish econ­omy by an es­ti­mated £483 mil­lion last year. The com­pany’s Ex­pe­ri­ences fea­ture, which al­lows hosts to or­gan­ise ex­cur­sions and ac­tiv­i­ties as a way to reach like-minded po­ten­tial guests, is be­ing ex­panded through­out Scot­land af­ter a trial in Ed­in­burgh.

Natasha Myt­ton Mills, Airbnb UK pol­icy man­ager, said: “Scot­land has long been one of the most vi­brant and en­tic­ing coun­tries for vis­i­tors from across the world.

“We are proud of the com­mu­nity of hosts who are help­ing to spread the ben­e­fits of guests to neigh­bour­hoods across the coun­try.

“This data shows that it’s not only the most en­dur­ingly pop­u­lar tourist des­ti­na­tions that are thriv­ing.

“It’s also that guests on Airbnb are keen to travel the less trod­den path and meet real Scot­tish fam­i­lies.

“We hope with the ex­pan­sion of Ex­pe­ri­ences across Scot­land that more peo­ple from all cor­ners of the coun­try will be able to con­nect with trav­ellers from near and far.”

Top 15 Scot­tish lo­ca­tions fea­tured: 1. Ed­in­burgh 2. Glas­gow 3. In­ver­ness 4. Isle of Skye 5. Oban 6. Aberdeen 7. Dundee 8. Kyle of Lochalsh 9. Stir­ling 10. Broad­ford 11. Aviemore 12. Ul­lapool 13. St An­drews 14. El­gin 15. Perth

More than 16,000 vis­i­tors to Dundee last year stayed in Airbnb ac­com­mo­da­tion and hosts earned £3,000 on aver­age from vis­its.

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