Social media giant to review its advert targeting system
Facebook is to review its advertising targeting system after it was revealed ads could be directed at those who expressed hateful opinions on the site.
An investigation by ProPublica found advertisers could target adverts at people who had identified themselves as “hating” Jews on their profiles.
Facebook said the offensive categories, which included other anti-Semitic references, had been automatically created based on user profiles, and were removed immediately once discovered.
The social media giant said it would continue working to improve its processes and was restricting parts of its ad targeting fields while a review took place.
The firm also said no one appeared to have used the categories before they were reported.
“Keeping our community safe is critical to our mission and to help ensure that targeting is not used for discriminatory purposes, we are removing these self-reported targeting fields until we have the right processes in place to help prevent this issue,” the company said.
“We want Facebook to be a safe place for people and businesses, and we’ll continue to do everything we can to keep hate off Facebook.”