So­cial me­dia gi­ant to re­view its ad­vert tar­get­ing sys­tem

The Courier & Advertiser (Dundee Edition) - - NEWS -

Face­book is to re­view its ad­ver­tis­ing tar­get­ing sys­tem af­ter it was re­vealed ads could be di­rected at those who ex­pressed hate­ful opin­ions on the site.

An in­ves­ti­ga­tion by ProPublica found ad­ver­tis­ers could tar­get ad­verts at peo­ple who had iden­ti­fied them­selves as “hat­ing” Jews on their pro­files.

Face­book said the of­fen­sive cat­e­gories, which in­cluded other anti-Semitic ref­er­ences, had been au­to­mat­i­cally cre­ated based on user pro­files, and were re­moved im­me­di­ately once dis­cov­ered.

The so­cial me­dia gi­ant said it would con­tinue work­ing to im­prove its pro­cesses and was re­strict­ing parts of its ad tar­get­ing fields while a re­view took place.

The firm also said no one ap­peared to have used the cat­e­gories be­fore they were re­ported.

“Keep­ing our com­mu­nity safe is crit­i­cal to our mis­sion and to help en­sure that tar­get­ing is not used for dis­crim­i­na­tory pur­poses, we are re­mov­ing these self-re­ported tar­get­ing fields un­til we have the right pro­cesses in place to help pre­vent this is­sue,” the com­pany said.

“We want Face­book to be a safe place for peo­ple and busi­nesses, and we’ll con­tinue to do ev­ery­thing we can to keep hate off Face­book.”

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