Face­book to pri­ori­tise friends and fam­ily posts

The Courier & Advertiser (Dundee Edition) - - NEWS -

Face­book is mak­ing ma­jor changes to its news feed, pri­ori­tis­ing posts from fam­ily and friends and re­duc­ing those from me­dia or­gan­i­sa­tions, busi­nesses and brands.

The move is an at­tempt to make time spent on the plat­form “more mean­ing­ful” for its more than two bil­lion mem­bers, founder Mark Zucker­berg said in a post on the site.

News, brand and video con­tent has “ex­ploded” in re­cent years, “crowd­ing out the per­sonal mo­ments that lead us to con­nect more with each other”, ac­cord­ing to Mr Zucker­berg.

The Face­book CEO wrote: “The re­search shows that when we use so­cial me­dia to con­nect with peo­ple we care about, it can be good for our well­be­ing. We can feel more con­nected and less lonely, and that cor­re­lates with longterm mea­sures of hap­pi­ness and health.

“On the other hand, pas­sively read­ing ar­ti­cles or watch­ing videos – even if they’re en­ter­tain­ing or in­for­ma­tive – may not be as good.”

The shift comes as ex­perts warned pub­lish­ers will need to wean them­selves off re­ly­ing on Face­book amid a steep drop in in­ter­ac­tions on the site.

Press As­so­ci­a­tion anal­y­sis of so­cial me­dia an­a­lyt­ics com­pany Newswhip re­vealed a huge fall in en­gage­ments for many of the UK’s big­gest news web­sites to­wards the end of 2017.

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