Cheaper fu­ner­als to be of­fered at Dundee Cre­ma­to­rium

COSTS: New ba­sic pack­age claimed to cut price by up to a half

The Courier & Advertiser (Dundee Edition) - - NEWS - STE­FAN MORKIS smorkis@the­courier.co.uk

The op­er­a­tors of Dundee Cre­ma­to­rium have in­tro­duced a new fu­neral ser­vice that could cut costs by up to a half.

It comes af­ter a study by in­sur­ers Royal Lon­don last year re­vealed Dundee was the most ex­pen­sive place in Scot­land for fu­ner­als with the av­er­age cost of a cre­ma­tion top­ping more than £3,400.

Prices have risen by 30% since 2016, prompt­ing MPs to de­bate the ris­ing costs in the House of Com­mons last month.

Now the op­er­a­tor of Dundee Cre­ma­to­rium, Dig­nity, has launched a ba­sic fu­neral ser­vice at all of its UK sites.

The new Sim­ply Cremations pack­age in­cludes all the prac­ti­cal el­e­ments, such as use of the cre­ma­to­rium, a sim­ple cof­fin, and doc­tors’ fees, but with­out the obli­ga­tion to pay for tra­di­tional ser­vices.

Dig­nity says the £1,895 cost is al­most half the cost of the av­er­age fu­neral price.

The ser­vice lets cus­tomers choose the fu­neral ar­range­ments they want for their loved ones, in­clud­ing the cer­e­mo­nial for­mat, mu­sic, vis­ual

“If you don’t have to pay to visit a fu­neral direc­tor or for the ex­pense of a hearse or limou­sine you can sig­nif­i­cantly lower the cost.

MARK HULL, SIM­PLIC­ITY CREMATIONS

trib­utes and se­lec­tion of a min­is­ter or cel­e­brant.

The ar­range­ments are made over the tele­phone.

Mark Hull, group head of mar­ket­ing at Sim­plic­ity Cremations, said: “There is a ris­ing con­sumer de­mand for lower cost fu­neral op­tions.

“We be­lieve our new fully at­tended fu­neral of­fers a level of value and choice not pre­vi­ously avail­able.

“We’ve fo­cused on the thing we be­lieve many con­sumers will value most: at­tend­ing the ac­tual ser­vice.

“If you don’t have to pay to visit a fu­neral direc­tor or for the ex­pense of a hearse and lim­ou­sines, you can sig­nif­i­cantly lower the cost.

“It com­ple­ments our di­rect cre­ma­tion of­fer­ing, which we launched in 2016, pro­vid­ing a greater choice and flex­i­bil­ity for fam­i­lies to re­mem­ber their loved ones in the way they want.”

Sim­plic­ity al­ready pro­vides two types of ser­vices – an unat­tended di­rect cre­ma­tion with­out a ser­vice for £995 and an in­ti­mate cre­ma­tion with a ser­vice for up to 12 at­ten­dees for £1,395.

The move has been wel­comed by con­sumer groups.

Rosie In­man-Cook from the char­ity Nat­u­ral Death Cen­tre said: “This is real progress for the more in­de­pen­dent­minded fam­ily who just need help with the nitty-gritty and don’t want ve­hi­cles or ‘tra­di­tional’ dress.

“Avail­able through a UK wide cre­ma­to­ria net­work, I can see how this op­tion will be of real help to many fam­i­lies whether au­ton­omy or econ­omy is the driv­ing force be­hind their need.”

Pic­ture: Kris Miller.

A new pack­age be­ing in­tro­duced at Dundee Cre­ma­to­rium will see the price of a cre­ma­tion re­duced to £1,895, a sav­ing of more than £1,500.

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