Sorry we made you cry

A leading children’s charity has said “sorry” to television viewers and cinema audiences over its hard-hitting new advert that reduced some to tears.

It was created to promote a new campaign by Barnardo’s called Believe In Me, and features a young gymnast, a dancer and a drummer along with inspiring messages of hope.

Chief executive Javed Khan said: “We are sorry if it has made people cry but we really have to tell everyone that our services to help children and families are needed more than ever.”