Junk food ad­ver­tis­ing banned

The Courier & Advertiser (Perth and Perthshire Edition) - - NEWS -

New rules ban­ning junk food ad­ver­tis­ing across all chil­dren’s me­dia – in­clud­ing on­line and so­cial – are com­ing into ef­fect as part of ef­forts to tackle child­hood obe­sity.

Ad­verts for food or drink high in fat, salt or sugar (HFSS) must no longer ap­pear from Satur­day across all non-broad­cast me­dia tar­geted at un­der-16s un­der the rules drawn up by the Com­mit­tee of Ad­ver­tis­ing Prac­tice (CAP).

The changes bring me­dia such as print, cin­ema and, cru­cially, on­line and so­cial me­dia into line with tele­vi­sion, where strict reg­u­la­tion pro­hibits the ad­ver­tis­ing of un­healthy food to chil­dren.

They ban ads that di­rectly or in­di­rectly pro­mote an HFSS prod­uct from ap­pear­ing in chil­dren’s me­dia or other me­dia where chil­dren make up more than 25% of the au­di­ence.

The new re­stric­tions also ap­ply to video-shar­ing plat­forms.

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