Junk food advertising banned
New rules banning junk food advertising across all children’s media – including online and social – are coming into effect as part of efforts to tackle childhood obesity.
Adverts for food or drink high in fat, salt or sugar (HFSS) must no longer appear from Saturday across all non-broadcast media targeted at under-16s under the rules drawn up by the Committee of Advertising Practice (CAP).
The changes bring media such as print, cinema and, crucially, online and social media into line with television, where strict regulation prohibits the advertising of unhealthy food to children.
They ban ads that directly or indirectly promote an HFSS product from appearing in children’s media or other media where children make up more than 25% of the audience.
The new restrictions also apply to video-sharing platforms.