Sum up Scotland in one word, youngsters asked
The organisers of Edinburgh’s Hogmanay celebrations have launched a campaign urging young Scots to reflect on what is best about their country.
The drive, entitled #ScotWord, is inviting people to choose one word which best answers the question: “What makes you proud to live in Scotland?”
The campaign is encouraging those between the ages of eight and 26 to choose the word they believe sums up what they want to say about Scotland to the rest of the world.
The initiative will run until St Andrew’s Day at the end of November.
After St Andrew’s Day, a shortlist of potential #ScotWords will be drawn up and opened up to a public vote.
The word eventually chosen will be unveiled on December 30, the day before Hogmanay, at the city’s torchlight procession.
Edinburgh’s Hogmanay celebrations run for three days in the capital city, drawing in an estimated 150,000 people.
Hogmanay in Edinburgh.