Busi­ness In­sight

Ten En­ter­tain­ment

The Daily Telegraph - Business - - Business Comment -

Bowl­ing com­pany Ten Pin is con­fi­dent its up­dated sites and new tech­nol­ogy can strike through a cool­ing in con­sumer con­fi­dence, writes Bradley Ger­rard.

Alan Hand, the chief ex­ec­u­tive, said he had not wit­nessed a cur­tail­ing in con­sumer spend­ing, a more prom­i­nent worry on the back of strong in­fla­tion.

He said his de­ci­sion to “put fam­ily en­ter­tain­ment at the heart of what we do” would mean cus­tomers kept com­ing through the doors. Less than half of the com­pany’s busi­ness ac­tu­ally comes from bowl­ing, with the re­main­der from food and ma­chines, such as air hockey ta­bles. A new sys­tem is also be­ing tri­alled that has re­duced game stop­pages due to faulty equip­ment from once ev­ery 223 games to as lit­tle as once ev­ery 1,800 games.

Mr Hand was also con­fi­dent about man­ag­ing costs, cit­ing a re­cent suc­cess­ful rene­go­ti­a­tion of its lease in Maiden­head for £100,000 a year, which he said was a “good sav­ing”. He said land­lords of re­tail parks were keen to host busi­nesses like his for the foot­fall they at­tract. A po­ten­tial 60 sites would meet its ac­qui­si­tion cri­te­ria but it will only grow by 2-4 per year.

New tech­nol­ogy has re­duced the num­ber of game stop­pages

Alan Hand Chief ex­ec­u­tive

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