For­mer Asda boss finds a new role with Spoon Guru start-up

The Daily Telegraph - Business - - Front Page - By Ash­ley Arm­strong

ANDY CLARKE, the for­mer Asda boss, has taken his first di­rec­tor’s job since step­ping down last year af­ter two decades with the Wal­mart-owned gro­cer.

The ex-su­per­mar­ket boss is be­com­ing non-ex­ec­u­tive chair­man of Spoon Guru, a small tech­nol­ogy start-up which al­lows con­sumers to search re­tail­ers’ pro­duce ac­cord­ing to their spe­cific di­etary needs.

Mr Clarke said that since leav­ing Asda he was work­ing on build­ing a “port­fo­lio ca­reer” and “Spoon Guru was a great busi­ness to start with”.

The Lon­don-based tech­nol­ogy busi­ness was set up two years ago by Markus Stripf af­ter his wife de­vel­oped food al­ler­gies. Since then the busi­ness has part­nered with Tesco, with the su­per­mar­ket im­ple­ment­ing Spoon Guru’s search tools into its on­line gro­ceries site.

Mr Stripf said that the com­pany was about to raise new in­vest­ment af­ter re­cently launch­ing in the US, and it now had its sights on Aus­trala­sia.

Mr Clarke said that he was in­tro­duced to Tim Allen and Si­mon Ore­gan, Spoon Guru’s co-founders, af­ter dis­cussing a mu­tual friend’s se­vere nut al­lergy. Around 64pc of the world’s pop­u­la­tion ex­clude some type of food from their diet for a va­ri­ety of rea­sons, ac­cord­ing to the com­pany.

“I’ve spent my ca­reer look­ing at ways to sim­plify how peo­ple shop and for some­one who has spent their life in the food in­dus­try this is a great way to ex­plore that”, said the re­tail vet­eran. “Spoon Guru is at an ex­cit­ing stage of growth and it’s a great op­por­tu­nity to play a sup­port­ing role.”

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