Cold shoul­der

The Daily Telegraph - Business - - Business -

Lack­lus­tre sum­mer re­tail sales dragged on rev­enues for Su­perdry, with prof­its for the year due to be £10m less than ex­pected. The FTSE 250 fash­ion chain is pin­ning its hopes on a cold win­ter to boost sales of jack­ets and jumpers, which ac­count for 55pc to 60pc of au­tumn and win­ter trade. Rev­enues rose 3.1pc in the six months to Oct 27, as a 2.3pc de­cline in re­tail was off­set by a 6.9pc rise to £65.4m in on­line sales and 7.8pc growth to £171.8m in whole­sale.

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