Pink is the new black

Why can­dyfloss is the hottest new colour

The Daily Telegraph - Property - - Front Page -

The hottest place in Lon­don right now is un­doubt­edly The Ned, the new 252-room ho­tel and mem­bers’ club from Soho House and the Sy­dell Group, housed in the City’s former Mid­land Bank build­ing. Your In­sta­gram feed and glossy mag­a­zines are likely filled with pic­tures of beau­ti­ful peo­ple loung­ing on pale-pink ban­quettes, or perch­ing at the bar on rasp­berry leather stools. They will be in Mil­lie’s Lounge, the 24-hour restau­rant and bar with a pink-and-green in­te­rior scheme that makes it par­tic­u­larly selfie-wor­thy.

The Ned isn’t the first place to pack a punch with pink; in May­fair’s sketch restau­rant, The Gallery has can­dyfloss-pink walls and match­ing vel­vet chairs. It was de­signed in 2014 by In­dia Mah­davi in col­lab­o­ra­tion with Bri­tish artist David Shrigley (to com­ple­ment his funny and rude sketches, which hang on the walls). Ev­ery two years the restau­rant com­mis­sions an artist to re­dec­o­rate, but three years later the colour scheme re­mains: pink is very much à la mode.

“Pink is an ex­tremely flat­ter­ing colour. It’s warm and invit­ing and if the right shade is used with the right light­ing, ev­ery­one can look mag­nif­i­cent against it,” says in­te­rior de­signer Natalia Mi­yar. She favours stronger pinks in her work. “I think they look more so­phis­ti­cated,” she says. “Peo­ple are scared by pink ini­tially, but once they see it ap­plied in a bold or graphic way, they re­ally love it.”

For in­te­rior de­signer Nilo­u­far Bakhtiar-Bakhi­tiari of NBB De­sign, “Pink is the new white – it goes with ev­ery colour,” she says. While she ap­pre­ci­ates all shades, she of­ten in­tro­duces pink to clients with a paler, softer hue. “I love Far­row & Ball’s “Set­ting Plas­ter” paint. It’s sub­tle and warm, and is beau­ti­ful when used as a base with or­anges or greens.”

Rachel Win­ham has re­cently in­cor­po­rated pink into the de­sign of the show­room at Queen’s Wharf, a col­lec­tion of studios and oneto three-bed­room apart­ments in Ham­mer­smith, for sale from £1.15mil­lion. “We chose a geo­met­ric Cole and Son wall­pa­per for the din­ing room and then picked out the cop­pery pink tones for the uphol­stery and ac­cents, team­ing it with crisp creams and soft greys. It’s serene and so­phis­ti­cated,” she says.

It’s a re­fresh­ing change from the drab neu­trals used in many show­rooms, and proof that pink is firmly in the main­stream. Browse the high street in­te­ri­ors stores and you’ll see pink pop­ping up on tex­tiles, fur­ni­ture, home ap­pli­ances and even tech­nol­ogy prod­ucts.

In­te­rior trends are of­ten closely aligned with fash­ion and, in re­cent sea­sons, there has been a pre­dom­i­nance of pink on the cat­walk. At the haute cou­ture shows in Paris, Chanel, Gi­ambat­tista Valli and Schi­a­par­elli all in­cor­po­rated the colour into their col­lec­tions. And it’s not just for women: at the most re­cent L Lon­don Col­lec­tions for Men there w were suits and bomber jack­ets in the o once-con­sid­ered fem­i­nine hue. New York mag­a­zine re­cently d de­scribed the newly coined “Mil­len­nial Pink”, a soft b bub­blegum shade, as a “gen­der­less mas­cot” for this gen­er­a­tion. Pink is no longer just for girls, but for boys too – and any gen­der iden­tity in b be­tween, they say. It’s a fit­ting arc in an evo­lu­tion of a colour that, when it first ap­peared in art, w was used to rep­re­sent mas­culin­ity rather than fem­i­nin­ity. The painter Am­broise Dubois’s por­trait of Henry IV in the im­age of the God Mars, painted circa 1600, shows the king pos­ing in a sug­ary pink tu­nic. As re­cently as the First World War, baby boys were dressed in pink. “The gen­er­ally ac­cepted rule is pink for the boys, and blue for the girls,” re­ported the trade pub­li­ca­tion of Earn­shaw’s In­fants’ De­part­ment in 1918.

So will we start to see pink per­me­at­ing bach­e­lor pads too? “I know men who love the colour,” says BakhtiarBakhi­tiari. “They wouldn’t be fear­ful of a pink tie or trouser, but it’s a bit of a

‘Start with a bold ges­ture in a small dose, like a big bunch of hot pink flow­ers’ ‘A pale pink room can be sooth­ing and serene, or a bold pink room en­er­gis­ing’

ta­boo still in in­te­ri­ors. I tend not to say the word but just show them the de­sign scheme. These days they’ll usu­ally go for it – paler pinks more than brights, per­haps.”

Af­ter all, why shouldn’t the colour be for all? For­get the Bar­bie con­no­ta­tions and you’re left with a colour that can be both up­lift­ing or calm­ing, de­pend­ing on the shade. “Colour has such an af­fect on mood. A pale pink room can be sooth­ing and serene, or a bold pink room en­er­gis­ing,” says Bakhtiar-Bakhi­tiari.

So how should the unini­ti­ated in­tro­duce the colour into their home? “My ad­vice for clients is to start with a bold ges­ture in a small dose. Even a big bunch of hot pink flow­ers in a room is a great way to ex­per­i­ment with the colour,” says Mi­yar. From there, you can build up to us­ing it more. “I made a bed­room head­board re­cently us­ing navy blue and hot pink, and it’s been such a hit,” she says. “For an­other client, who was a bit more ad­ven­tur­ous, I used Ed­ward Bul­mer’s “Nicaragua” paint, a rich mid-pink, on the bed­room walls,” she says.

Mi­yar rec­om­mends Phillip Jef­fries’s Manilla Hemp wall­pa­per in fuch­sia, which is hand­wo­ven. “I used it to cover an en­tire room re­cently,” she re­calls. “The re­sult is like a clas­sic red room, but younger and fresher, a lit­tle more con­tem­po­rary.” An­other ben­e­fit of pink in the home is that it links colours very well. “It can warm up schemes,” says Bakhtiar-Bakhi­tiari. “I re­cently worked on a room where the client wanted a par­tic­u­lar burnt or­ange and a taupe. I found it a bit cold, but when we added a lit­tle pinch of pale pink, it made it work.”

The de­signer sings pink’s praises for a bath­room, due to its sooth­ing qual­i­ties. In fact, NBB De­sign is cur­rently col­lab­o­rat­ing with a bath­room com­pany on a range of pink enam­el­ware. “We’re work­ing on get­ting the colour just right at the mo­ment. I think a very pale pink enamel could look beau­ti­ful.”

If you’re not ready to go for the full bub­blegum bath­room suite, she rec­om­mends start­ing with tex­tiles as an en­try point. “Try tow­els or a bath­mat; or in any room, go for cush­ions, lamp­shades, rugs – things that you can eas­ily change.”

Bakhtiar-Bakhi­tiari has no doubt that once you’ve in­tro­duced the colour into your home, you’ll fall in love with it. “I de­vel­oped a pas­sion for pink through Yves Klein and his Monopink Se­ries, cre­ated in the Six­ties,” she says. “His pink cof­fee ta­ble is one of my all-time favourite pieces.” It is formed of a Plex­i­glas box, sup­ported by metal legs and filled with pig­ment in Klein’s sig­na­ture colours, blue or pink. It is still in pro­duc­tion and avail­able for the not-so-mod­est sum of £18,000; per­haps one to con­sider once you’re firmly com­mit­ted to the colour.

Rest as­sured, the pink in­te­ri­ors trend won’t be go­ing any­where soon. Model and mil­len­nial favourite Ken­dall Jen­ner re­cently painted a room in her house “Baker-Miller Pink”, claim­ing she did so be­cause the colour is “sci­en­tif­i­cally proven to calm you and sup­press your ap­petite”.

While it’s not pos­si­ble to con­clu­sively con­firm the ve­rac­ity of this claim, we can pre­sume that a sig­nif­i­cant por­tion of her 80.6mil­lion In­sta­gram fol­low­ers will take her word for it and fol­low her lead. Pre­pare to see sales of pink paint rocket.

Dusky: Mil­lie’s Lounge at The Ned, right; a model wear­ing Chanel, left; Harry Styles in the pink, be­low right

Taste­ful: a home in Chelsea de­signed by NBB De­sign, com­plete with an Yves Klein pink cof­fee ta­ble, above

Hot: the din­ing room in sketch, above; a model wear­ing Chanel, left; F Far­row & Ball’s paint in ‘S ‘Set­ting Plas­ter’, be­low

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