Premier League to avoid Strictly clash
The Premier League was last night considering heading off a ratings war with Strictly Come Dancing and the X Factor by stopping its biggest fixtures being shown at prime time on Saturdays.
Ahead of the world’s richest league going out to tender on its UK television rights for the 2019-22 seasons, Richard Scudamore also ruled out games being broadcast on Sunday mornings or Sunday nights.
But the league’s executive chairman confirmed there would be more live Bank Holiday and midweek matches shown, including multiple games at the same time. Some matches could be shown in a new Saturday 7.45pm slot, bringing them into direct competition with the BBC and ITV’S two biggest ratings winners, respectively, Strictly and the X Factor.
One way of mitigating against that would be to ensure first- and second-pick fixtures under the new deal remain in their existing slots, all but stopping the biggest games being shown on a Saturday night.