Alli signs for same team as Ron­aldo

The Daily Telegraph - Sport - - Sport Football - By Sam Wal­lace and De­clan Tay­lor Nice lit­tle earner: Dele Alli will join the elite league of richly re­warded foot­ball celebri­ties Tot­ten­ham v Apoel Ni­cosia

Tot­ten­ham’s Dele Alli has signed a con­tract with the same agency that rep­re­sents Jose Mour­inho, Cris­tiano Ron­aldo and Harry Kane in the lat­est in­di­ca­tion that the young English­man ex­pects to en­ter the high­est tier of earn­ers in foot­ball.

All Alli’s com­mer­cial deals will be han­dled by the Cre­ative Artists Agency (CAA), who have snapped up many of the top clients in Euro­pean foot­ball in re­cent years.

The Eng­land in­ter­na­tional will be rep­re­sented by a team led by Matthew O’dono­hoe, who over­sees Ron­aldo’s en­dorse­ments and those of Mour­inho whose port­fo­lio in­cludes Hublot watches, Heineken, Jaguar, BT Sport, Adi­das, Lip­ton Tea and EA Sports.

There has been ma­jor com­pe­ti­tion for the sig­na­ture of Alli, who is com­ing to the end of his player rep­re­sen­ta­tion con­tract with Bri­tish agent Rob Se­gal. In the fu­ture, Alli’s adop­tive brother Harry Hick­ford will man­age his day-to-day af­fairs. CAA works closely with Ges­ti­fute, the agency run by Jorge Men­des who him­self has emerged as the most in­flu­en­tial deal-maker in world foot­ball over the past decade, bro­ker­ing Ron­aldo’s move to Real Madrid and Mour­inho’s var­i­ous moves.

Alli signed a six-year con­tract at Spurs one year ago, al­though his £50,000-per-week salary is likely to be in­creased with an­other new deal from the chair­man Daniel Levy be­fore the end of the sea­son.

A good per­for­mance at the World Cup fi­nals for Eng­land next sum­mer could raise his value once again, al­though Spurs have the se­cu­rity of that long-term con­tract.

The lat­est move by Alli and his fam­ily is to align the player with an agency that will help him ex­ploit his value as one of the game’s upand-com­ing stars ahead of the tour­na­ment in Rus­sia. Alli al­ready has deals with Adi­das and BT Sport.

Alli, per­haps sur­pris­ingly, is set to start for Spurs tonight when they host Apoel Ni­cosia in their fi­nal fix­ture of the Cham­pi­ons League Group H. Re­gard­less of the re­sult, Tot­ten­ham will progress as group win­ners.

Given that, Tot­ten­ham man­ager Mauri­cio Po­chet­tino is ex­pected to shuf­fle his pack with two cru­cial home Pre­mier League fix­tures to come in the next seven days, be­fore a daunt­ing trip to run­away lead­ers Manch­ester City on Dec 16.

Spurs’ hopes of some­how over­tak­ing City have been dam­aged over the course of the past month, dur­ing which they have failed to win a sin­gle league game. Apoel at home, there­fore, will not be high on the man­ager’s list of pri­or­i­ties.

Nev­er­the­less, Alli will play af­ter miss­ing the club’s first three Cham­pi­ons League fix­tures of the cam­paign due to sus­pen­sion and the 21-year-old says fo­cus will not be a prob­lem for him.

The match also rep­re­sents a chance for Alli to move closer to­wards his best form af­ter only pro­duc­ing in patches so far this term.

He said: “I am very self-crit­i­cal. In fact I think I am my own big­gest critic. I know when I’m not play­ing well and if it’s not go­ing well for me, it’s im­por­tant that I keep work­ing hard and try ev­ery day to learn and im­prove.”

The likes of Kane, Chris­tian Erik­sen, Eric Dier and Kieran Trip­pier are all ex­pected to be rested. Fita­gain Erik Lamela is un­avail­able be­cause he was not reg­is­tered for the Cham­pi­ons League.

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