Why we love… Molly Goddard
Molly Goddard is the Smock Princess. She has loved the voluminous style since she was a little girl and her mother (a set designer; her father is a graphic designer) made them for her. She has kept them and they now hang around her studio as inspiration. ‘I was still trying to squeeze into the old ones from when I was little when I was 15,’ she said a few days after she finished installing her windows at Dover Street Market this summer – an honour bestowed by the store’s founder, Rei Kawakubo, on the designers she deems most original.
The window – a very authenticlooking section of an ar tist’s studio – was a continuation of Goddard’s London Fashion Week show. For that she recreated a life-drawing class using as fashion models friends and art students who studiously ignored the audience walking between their easels taking photographs and admiring the clothes up close. It was one of the most Instagrammed shows of the week. Goddard has been chosen for BFC sponsorship for her presentation for s/s16.
The ar tists were dressed as all artists should be, in a wondrous array of smocks – made from organza in dusty pink or dusky grey, sheer and saucy in black, or long and austere in industrial nylon with open apron backs. Most of the collection is made at Goddard’s studio, where she can reduce 10 metres of fabric to a length of just one metre using her 1950s smocking machines. The styling and casting was done by her sister, Alice, who will no doubt enjoy wearing the shrimp-pink derrière-skimming Alice smock this autumn.