A late night at the Louvre
Where better for Louis Vuitton to showcase its latest artistic collaboration than the hallowed halls of the Louvre? With Mona Lisa’s enigmatic smile overseeing things, the label unveiled its partnership, called ‘Masters’, with Jeff Koons at an event hosted by LVMH’S CEO Bernard Arnault. Koons’s rendering of La Gioconda’s image appeared on bags, as did paintings by Van Gogh and Fragonard, all of which were dotted with the familiar LV floral and Maltese star motifs. Proudly paraded by Natalia Vodianova, Cate Blanchett and Michelle Williams, they were almost as breathtaking as the works that lined the walls.