Play AND DISPLAY
Experiential installations in grand and unusual settings spring up all over Milan during its design week, as big brands seek to stand out on the packed schedule. This year’s best were whimsical and upbeat.
British designer lee Broom celebrated a decade in business with an indoor carousel displaying his creations, and stylist-turneddesigner Faye Toogood unveiled huge digitally printed murals based on naive paintings of her childhood home for American wallpaper company Calico. Spanish designer Jaime hayon’s jolly pavilion for Caesarstone used the Israeli manufacturer’s coloured quartz together with metal and glass to create furniture bearing folkloric patterns. Studio Swine’s installation for fashion brand Cos – a 20ft metal tree from which vapour bubbles flowed – was more fantastical still.
1 Vapour bubbles at Studio Swine’s installation for Cos. 2 Fields wallpaper by Faye Toogood for Calico. 3 Lee Broom and his Time Machine carousel. 4 A playful design by Jaime Hayon for Caesarstone