Play AND DIS­PLAY

The Daily Telegraph - Telegraph Magazine - - THE CUT -

Ex­pe­ri­en­tial in­stal­la­tions in grand and un­usual set­tings spring up all over Mi­lan dur­ing its de­sign week, as big brands seek to stand out on the packed sched­ule. This year’s best were whim­si­cal and up­beat.

Bri­tish de­signer lee Broom cel­e­brated a decade in busi­ness with an in­door carousel dis­play­ing his cre­ations, and stylist-turned­de­signer Faye Too­good un­veiled huge dig­i­tally printed mu­rals based on naive paint­ings of her child­hood home for Amer­i­can wall­pa­per com­pany Cal­ico. Span­ish de­signer Jaime hayon’s jolly pav­il­ion for Cae­sar­stone used the Is­raeli man­u­fac­turer’s coloured quartz to­gether with metal and glass to cre­ate fur­ni­ture bear­ing folk­loric pat­terns. Stu­dio Swine’s in­stal­la­tion for fash­ion brand Cos – a 20ft metal tree from which vapour bub­bles flowed – was more fan­tas­ti­cal still.

1 Vapour bub­bles at Stu­dio Swine’s in­stal­la­tion for Cos. 2 Fields wall­pa­per by Faye Too­good for Cal­ico. 3 Lee Broom and his Time Ma­chine carousel. 4 A play­ful de­sign by Jaime Hayon for Cae­sar­stone

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