A NOVEL IDEA

The Daily Telegraph - Telegraph Magazine - - THE CUT / WOMEN'S STYLE -

Over the past 20 years, Toast has found a niche for re­laxed, com­fort­able cloth­ing. Its book­ish aes­thetic of longer-line skirts and slubby knitwear is on trend for this sea­son’s ‘li­brar­ian-chic’ look. Tak­ing the lit­er­ary trend more, well, lit­er­ally, Toast is launch­ing a book-shar­ing ini­tia­tive in its stores. You’ll find a shelf filled with books from cus­tomers and staff; in­side each ti­tle will be hand­writ­ten notes, ex­plain­ing how the book has en­riched the life of the sharer. Visit a shop to share your own book and take one away in re­turn. toa.st.

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