Fit for a king

Atkin­sons opens its suit­ably el­e­gant new grooming venue in May­fair

The Daily Telegraph - Telegraph Magazine - - THE CUT/MEN’S STYLE -

Male grooming might seem like a mod­ern phe­nom­e­non, but Atkin­sons has been keep­ing gen­tle­men in beard pom­mades and heady colognes since 1799, be­com­ing per­fumer to the Court of Eng­land in 1826 and serv­ing the like s of Ad­mi­ral Nels on, Beau Brum­mell and King Ge­orge IV. This month the brand re­turns to May­fair, via a three-storey town house in the Burling­ton Ar­cade de­signed by in­te­ri­ors supremo Chri sto­pher Jen­ner. The hand­some space – all mar­ble floor­ing and gleam­ing brass – com­prises a bar, bar­ber shop and fra­grance em­po­rium. 41 Burling­ton Ar­cade, Lon­don W1.

Stephen Doig

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