Beauty bi­ble

Our colum­nist is head over heels for hyaluronic acid

The Daily Telegraph - Telegraph Magazine - - Contents - Celia Walden

The hy­drat­ing power of hyaluronic acid

I GET FIXATIONS. They give me pur­pose – and some­thing to google while my hus­band’s watch­ing the cricket. In the course of my life (and in no par­tic­u­lar or­der) I have fix­ated on ’40s crêpe mi­didresses, the Pink Pan­ther, Mixa body lo­tion, an ap­ple-flavoured Span­ish liqueur named Man­zana Verde, Michael J Fox, meat­balls, Jay Mcin­er­ney, Paul & Joe novelty belts, Sempé car­toons, Big Red cin­na­mon chew­ing gum and pretty much any­thing with a mush­room mo­tif.

Cur­rently I am fix­ated on hyaluronic acid: the nat­u­rally oc­cur­ring car­bo­hy­drate mol­e­cule that is present in many ar­eas of the body in­clud­ing skin, eyes and con­nec­tive tis­sue. It is able to hold up to 1,000 times its weight in wa­ter, and feels like wear­ing cash­mere for the first time. Granted, this par­tic­u­lar fix­a­tion is prob­a­bly shared by much of the age-fear­ing pop­u­la­tion, but I’m in the priv­i­leged po­si­tion of be­ing able to try all the hyaluronic he­roes out there – and there are some crack­ing new prod­ucts avail­able.

That said, the prod­uct that spawned my HA ob­ses­sion to be­gin with, Swiss­code’s Pure Hyaluron, re­mains un­sur­passed in my mind. As I said in this col­umn a while back, even if I found out new­born Pomera­ni­ans were used in its mak­ing, I would con­tinue to buy it by the crate-load. Why they didn’t choose to plas­ter that across their mar­ket­ing bumpf, I can’t imag­ine; but the good news is that you can now com­bine Swiss­code’s magic serum with all sorts of other Ha-en­hanced prod­ucts for a still more dra­matic ef­fect. And that’s some­thing worth fix­at­ing on.

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