What has replaced collecting matchbox labels?

sir – I was delighted to see that there is a Cigarette Packet Collectors Club of Great Britain in existence (Letters, May 29).

I hope there are other societies that celebrate lost pastimes from my Fifties childhood, such as collecting matchboxes and beer bottle labels. I can’t imagine that in 50 years’ time there will be a society dedicated to the collection of computer game packaging.

Jim O’driscoll

North Mundham, West Sussex

Striking: one of many colourful labels used by the Kobe match company in Japan