Bud­get air­line to pay pas­sen­gers to fly

The Daily Telegraph - - News -

♦ A bud­get air­line is plan­ning to pay pas­sen­gers to fly with them if they agree to post about their jour­ney on so­cial me­dia.

Skúli Mo­gensen, the chief ex­ec­u­tive of Ice­landic air­line Wow, said: “If you come to us and trust us with your book­ing, we can see that your air­fare is re­duced to zero and even re­ward you for it. If we do a good job and they spread the word, it is pow­er­ful cus­tomer feed­back.”

Air­lines ex­pect a record sum­mer in terms of num­bers of pas­sen­ger, with in­creased com­pe­ti­tion lead­ing to rock bot­tom prices.

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