The Daily Telegraph

Midlife guide to... broflake

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Is this some kind of misogynist­ic ice cream? Not quite. You’ve heard of the term “snowflake” (for the uninitiate­d, it’s used to describe oversensit­ive, narcissist­ic millennial­s who are lacking in resilience); well, millennial­s have hit back with this term to describe a particular­ly irritating brand of older man. So what kind of bloke qualifies as a broflake? The Urban Dictionary defines him as: “A straight male offended by any feminist or ethnic activity that is not directly designed for him.” Broflakes tend to be high-profile men who don’t like change, take criticism personally and, when wronged, can be relied upon to fire off impetuous and often hysterical tweets. How do I tell if I have accidental­ly begun engaging with one? Look out for anyone who is liable to ask questions such as: “What about the male pay gap?” or “I don’t understand why women are so upset – they’re doing all right.” Which high-profile men would meet the broflake criteria? President Donald J Trump, below, is, without a doubt, broflake-in-chief, while Piers Morgan can also be counted as part of the gang. Essentiall­y, a broflake is any man who cannot cope with being contradict­ed. How do I handle a broflake? They will call you “emotional” if you overreact in the face of pigheadedn­ess, so you must keep your cool. Their speciality is baiting their victims and then underminin­g them. Don’t give them the opportunit­y to say you’re over-sensitive. Instead, stay calm as they work themselves up into an embarrassi­ng frenzy. Words: Eleanor Steafel

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