Simon Evans Goes to Market

RADIO 4, 6.30PM

 There may be no such thing as a free lunch, but these days there are increasing numbers of free apps and social media websites for which the user becomes the product and whose data is then sold to advertisers to turn a profit for the company. In this first episode of a new economics series, Simon Evans looks at how some new businesses are making money through “free” economic models and tax-free operations, and asks what “free at the point of use” means and how it works.