Drive against nui­sance cold calls fails to cut num­bers

The Daily Telegraph - - News - By Katie Mor­ley CON­SUMER AF­FAIRS ED­I­TOR

A GOV­ERN­MENT crack­down on cold calls from claims man­age­ment firms is fail­ing to re­duce the num­ber re­ceived by house­holds, data sug­gests.

In Septem­ber claims firms, in­clud­ing PPI call­ers, were for the first time banned from phon­ing house­holds with­out their prior con­sent.

But anal­y­sis done for this news­pa­per of thou­sands of calls made in the weeks since the pol­icy was in­tro­duced has shown there has been no sta­tis­ti­cally sig­nif­i­cant sub­se­quent drop.

This is de­spite calls from claims man­age­ment com­pa­nies mak­ing up around 40 per cent of all nui­sance calls.

In the two years be­fore the ban be­tween 30 and 40 per cent of calls re­ceived by True­call de­vices, which fil­ter out un­wanted calls, were from nui­sance call­ers.

In the weeks since the ban the pro­por­tion of nui­sance calls held steady at be­tween 36 and 38 per cent.

The new mea­sures, which came into ef­fect on Sept 8, mean that com­pa­nies are now only al­lowed to con­tact house­holds who have opted-in to re­ceive such con­tacts.

Pre­vi­ously, peo­ple have had to “optout” of re­ceiv­ing such calls by reg­is­ter­ing their num­bers with the Tele­phone Pref­er­ence Ser­vice or with­draw­ing their con­sent while on the call.

Around one in five nui­sance cold calls come from for­eign num­bers, ac­cord­ing to True­call, mean­ing they can­not be stopped by the Gov­ern­ment’s cold call ban or the Tele­phone Pref­er­ence Ser­vice.

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